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Local SEO

Category :

SEO

Client :

Shirley Adams, Owner

Region

United States

Project Type:

Local SEO

Challenges

Shirley Adams' small business faced limited online visibility within the local market. Despite offering quality products, her store struggled to appear in local search results, making it difficult for potential customers to find her business online. Additionally, her Google My Business (GMB) profile was incomplete, and customer reviews were sparse, further hindering local search rankings. Shirley needed a solution to boost foot traffic and establish a stronger digital presence within the community.

Shirley Adams Local SEO
Shirley Adams Local SEO

Solution

  • Google My Business Optimization: Xpezia updated and optimized Shirley’s GMB profile, ensuring accurate business information, high-quality images, and relevant categories. This was crucial for improving her presence in local search and Google Maps results.
  • Local Keyword Targeting: Xpezia conducted a comprehensive local keyword analysis to identify terms frequently used by people in the community when searching for products offered by Shirley’s store. These keywords were strategically incorporated into her website content, meta descriptions, and GMB listing.
  • Citation Building: Xpezia built local citations by listing Shirley’s business in reputable online directories, ensuring her business name, address, and phone number (NAP) were consistent across platforms. This helped establish trust with search engines and improve local SEO rankings.
  • Customer Reviews Strategy: Xpezia developed a customer review strategy to encourage satisfied customers to leave positive reviews on Shirley’s GMB profile, improving her store’s credibility and boosting rankings in local search results.
  • Content Creation for Local Audience: Xpezia created geo-targeted content, such as blog posts and landing pages, that addressed local community interests and events, further strengthening her store’s relevance to local searches.

Result

  • 35% increase in local search visibility within the first two months of implementing the local SEO strategy.
  • 50% boost in foot traffic to the store, as more customers discovered Shirley’s business through improved Google search and Google Maps results.
  • 40% increase in Google My Business interactions, such as calls and direction requests, after optimizing the profile and gaining more customer reviews.
  • Significant rise in positive online reviews, which helped strengthen the store’s online reputation and attract more customers from the local community.
  • 25% improvement in overall local SEO rankings, resulting in Shirley’s store consistently appearing in Google’s top local search results for relevant keywords.

Client Testimonial

Shirley Adams, Owner

"Xpezia’s local SEO services helped our small business gain visibility within our community. Now, we consistently show up in Google’s local search results, and foot traffic to our store has increased significantly."

why choose us

Maximize Growth

At Xpezia, we specialize in crafting strategies that deliver measurable, long-term success for your business.

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Leads driven

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