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Pay Per Click Advertising

Category :

Pay Per Click

Client :

Hannah Thompson, Director of Marketing

Region

United States

Project Type:

Pay Per Click Ads Management

Challenges

Hannah Thompson, the Director of Marketing at an eCommerce business, approached Xpezia with a specific challenge. Their current Google Shopping ad campaigns were not delivering the expected conversion rates, and their return on ad spend (ROAS) was below the industry average. They needed a strategy that would not only drive more qualified traffic but also optimize ad spending to boost conversion rates and overall revenue.

Key Challenges:

  • Low Conversion Rates: Despite high traffic, the conversion rate was underperforming, leading to wasted ad spend.
  • Unoptimized Google Shopping Ads: The existing ads lacked targeting and optimization, leading to lower visibility and less engagement.
  • Poor ROI: The company struggled to achieve a return on investment, especially in a highly competitive market.
Hannah Thompson PPC Advertising
Hannah Thompson PPC Advertising

Solution

Xpezia’s PPC team crafted a comprehensive strategy to address each of these challenges, focusing on increasing the quality of traffic and maximizing ROI through highly targeted and optimized Google Shopping ads.

Key Solutions:

  • Keyword Optimization and Targeting: We performed an in-depth analysis of high-converting keywords and refined targeting to ensure the ads reached the right audience, increasing conversion rates significantly.
  • Dynamic Ad Adjustments: By implementing dynamic ad campaigns that adjust in real-time based on user behavior, we ensured that ads remained relevant and engaging throughout the buyer journey.
  • Enhanced Ad Copy and Visuals: Our team worked on improving the ad copy and product images to make them more compelling, which directly contributed to higher engagement and conversions.
  • Bid Management: We introduced intelligent bid management strategies that adjusted bids based on the most profitable times and demographics, leading to optimized ad spend and a stronger ROAS.
  • Audience Retargeting: We introduced retargeting campaigns aimed at previous website visitors, boosting engagement and driving return visits.

Result

Xpezia’s PPC strategy delivered transformative results for Hannah’s eCommerce business:

Key Results:

  • 2X Conversion Rates: The newly targeted Google Shopping ads resulted in a 2x increase in conversion rates, as highlighted in Hannah’s testimonial.
  • Lowered CPC: Smart bidding strategies reduced CPC by 25%, allowing the client to stretch their budget further.
  • Increased ROAS: With more efficient campaigns, the return on ad spend improved significantly, contributing to a healthier bottom line.
  • Sustained Growth: With ongoing optimization and retargeting efforts, the business continues to see sustained growth in online sales and engagement.

Client Testimonial

Hannah Thompson, Director of Marketing

"Xpezia’s PPC team transformed our eCommerce advertising strategy. We now run highly targeted Google Shopping ads that have doubled our conversion rates. Their expertise in eCommerce PPC has made a huge difference to our bottom line."

why choose us

Maximize Growth

At Xpezia, we specialize in crafting strategies that deliver measurable, long-term success for your business.

21,620+

Leads driven

$20,000,00+

Revenue driven

335,000+

Hours of expertise

50+

Experts on staff

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